Terms of Use

Last updated: 4th June 2025

In Plain English

These Terms of Use explain the rules for using the Smarter Analytics website and any demo or sandbox areas. They help set expectations so everything stays clear and fair.

  • You must use the website legally and responsibly.
  • Any demo dashboards are for illustration only — not real-world decisions.
  • All website content belongs to Smarter Analytics.
  • We can update these terms at any time.
  • Disputes are handled under English law.

Reading the full Terms below will give you a complete understanding of how the site should be used.

1. Introduction & Acceptance

Welcome to the Smarter Analytics website and platform (the “Site”). By browsing, accessing, or using this Site, you agree to these Terms of Use. If you do not agree, please do not use this Site.

These Terms apply to all visitors and clients, including schools, MATs, and business users, and are supplemented by contractual agreements such as our Data Sharing Agreement (DSA) for schools or Data Processing Addendum (DPA) for business clients.

Put simply: By using our website, you agree to follow these rules.

2. About Us & Contact

Smarter Analytics Solutions Ltd (“Smarter Analytics”, “we”, “us”, or “our”) provides dashboards and analytics for both educational and business clients.

  • Legal name: Smarter Analytics Solutions Ltd
  • Registered address: 18 Hyde Gardens, Eastbourne, England, BN21 4PT
  • Contact email: [email protected]

3. Website Use Rules

By using this Site, you agree that you will:

  • Use the Site only for lawful purposes and in a way that does not infringe the rights of others.
  • Not attempt to gain unauthorised access to the Site, its servers, or connected systems.
  • Not introduce viruses or malicious code, or misuse the Site in any harmful way.

Put simply: Be respectful and don’t do anything illegal, harmful, or disruptive.

4. Accounts & Demo/Sandbox Access

Some areas of the Site or platform may require account creation or Single Sign-On (SSO). If you are given access to a demo or sandbox environment:

  • The data provided is sample/demo data only.
  • It must not be used for real-world decision-making.
  • We may suspend or withdraw access at any time.

Put simply: Demo content is just for learning and testing.

5. Intellectual Property

  • All content on this Site is the property of Smarter Analytics or its licensors.
  • You may not reproduce or commercially exploit our content without permission.

Put simply: Our content belongs to us — please don’t copy it.

6. Disclaimers & Liability

  • The Site is provided “as is” without warranties of any kind.
  • We do not guarantee the Site or demo content will be error-free.
  • We are not liable for decisions made based on demo dashboards.
  • Nothing limits liability that cannot be excluded under UK law.

Put simply: We try our best, but demo data isn’t for real decisions.

7. Privacy & Cookies

Our Privacy & Cookie Policy explains how we collect and use data across the Site and services. By using the Site, you agree to our privacy practices.

Put simply: We use limited data to operate the site — see the Privacy Policy for details.

8. Changes to These Terms

We may update these Terms from time to time. Updated versions will be posted here. Continued use of the Site means you accept the changes.

Put simply: If these terms change, we’ll update this page.

9. Governing Law & Jurisdiction

These Terms are governed by English law. Any disputes will be resolved exclusively in the English courts.

Put simply: Any legal matters fall under English law.